Moose Knuckles
Immersive Cove
Branded Storytelling
2024
Project Overview
Moose Knuckles 4,500-sq.-ft. flagshiop at CF Toronto Eaton Centre, one of the most heavily trafficked malls in Canada, delivers immersive branded storytelling and highlight the innovation behind it's outerwear.
Taking over an existing lease with an accelerated opening timeline, Moose Knuckles sought to maximize design impact, minimize structural changes, and deliver elevated, engaging customer experiences.
A round fitting room vestibule at the rear of the store required redesign to relocate fitting rooms and back-of-house functions while minimizing structural changes. Our concept reimagined the space as an immersive showcase destination.
Strategy
Experience Strategy Engagement
Our team collaborated with Moose Knuckles to identify digital experience goals and objectives. We identified optimal technology solutions and provided a content strategy to maximize it's potential.
Moose Knuckles challenged us with an aggressive timeline and budgetary constraints that were countered with a desire to create an immersive room that would attract and engage customers.
CREATIVE TECHNOLOGY
My design process was a careful balance of creativity, technical skills, and user-centered design principles. Each stage was meticulously planned and executed to achieve the highest quality results.
We provided complete experience strategy, design, and content creation for an immersive cove destination that draws customers in, surrounds them with branded visuals, and transports them to virtual environments to deliver engagement. NFC in the outerwear triggers custom content we created that highlights the cold temperature rating and warmth each jacket provides.
Final Design
The culmination of extensive research, creative design, and technical precision resulted in a user-friendly and powerful app. The designs exceeded EcoGrid Technologies' expectations, setting a new benchmark for smart home energy management apps.
11 LED panels angled along the back wall create an immersive experience that surrounds visitors and is viewable from the front of the store. Mirrors will be situated on the end of the LED wall near the entrance to the room, and a reflective floor and ceiling will create a complete immersive surround experience once inside the cove area.
ProJEct Images
Achievements
Supra was a visionary project for EcoGrid Technologies, and Mark's expertise in design was crucial in realizing our vision. His dedication and innovation were key to bringing this groundbreaking app to life.
Michael Levinson - CEO of EcoGrid Technologies
The visual and functional excellence of Supra received widespread acclaim, establishing new standards in the smart home energy management industry. The innovative designs and seamless user experience played a crucial role in the app's success.
The project achieved a 78% increase in user engagement, reflecting the captivating and intuitive design that drew users into the app. Additionally, the client satisfaction rate improved by 96%, underscoring the success of our collaborative efforts and the high quality of the final product. These achievements highlight the effectiveness of our design and implementation strategies, showcasing the project's ability to push the boundaries of user experience and functionality. The recognition in various industry forums further cemented EcoGrid Technologies' reputation as a leader in smart home technology.
User Engagement
Collaboration Effort
