LG
Interior Design Show Booth
Signature Kitchen Suite Popup
2025
Project Overview
Signature Kitchen Suite embraces a new generation of forward-thinking cooks, combining their passion for food with their appreciation for innovation. Aligning with their brand philosophy, the design of their popup booth needed to incorporate innovative thinking, purposeful design and leading-edge technologies.
LG/SKS wanted to highlight the brand’s designer-led, chef-endorsed approach to kitchen appliances through an immersive experiential booth design. They wanted to lean into the “True to Food” slogan and sustainability through a farm-to-table concept incorporating fresh ingredients, and sustainable materials throughout a reusable popup booth design.
The SKS booth told a compelling brand story that highlighted innovation and elevated the space beyond a traditional booth into a captivating, memorable environment. The experience encouraged social sharing to extend reach and impressions for the brand. The booth showcased both the professional and transitional series design lines through two distinct display areas. Live cooking demonstrations featuring a working gas range were central to the experience, with careful consideration given to gas line placement to ensure a seamless booth layout and natural traffic flow.
Strategy
Our team collaborated with LG to identify digital experience goals and objectives. We identified optimal technology solutions and provided a content strategy to maximize it's potential.
LG challenged us with an aggressive timeline and budgetary constraints that were countered with a desire to create an immersive experience that would attract and engage show visitors. We defined three distinct zones for digital experiences and developed content strategy for each.
Creative Technology
Transparent display technology is reshaping spatial design. Layering digital content across multiple displays in physical spaces augments experiences seamlessly.
We paired an LG 30" Transparent Touch OLED with a 170" All-in-one LED wall. Our content spans across the two screens to create an extended canvas. The Transparent Touch OLED acts as the intercative control for both displays. This allows visitors to navigate the content and provides varying levels of engagement.
Design Objectives
The SKS Booth presented a farm-to-table concept built into the kitchen island, delivering fresh ingredients at the point of preparation while reinforcing LG’s forward-thinking technology. Celebrity chef demonstrations at an outdoor cooking island created excitement, making it an ideal platform for product launches and clearly showcasing the SKS line through elevated design and performance.
The booth leveraged digital experiences to drive engagement and lead generation. QR codes in the content enabled instant access to more detailed product information and online videos, while interactive multi-display delivered brand and educational content. Together, the technology provided self-guided yet personalized experiences that encouraged deeper product exploration and customer interaction.
ProJEct Images
Achievements
LG/SKS experienced a large turnout at their booth and a significant lift in lead captures driven largely by the digital experiences in the popup design.
The visual and strategic excellence of Blanc 4’s new brand identity received widespread acclaim, setting new standards in the technology sector. The innovative designs and comprehensive brand guidelines played a crucial role in the rebranding's success.
The booth achieved a 36% increase in lead captures from previous show, reflecting the effective and captivating design that resonated with the audience. Additionally, the amount of visitors that stopped at the booth improved by 42%, underscoring the success of our collaborative efforts and the high quality of the final product. These achievements highlight the effectiveness of our design and implementation strategies, showcasing the project's ability to elevate brand awareness.
Lead Capture
Increased Traffic
